Triumph does fabulous campaigns each year and this year is no different with their 'Find the one' campaign. The video above emphasis cheekily on 'finding the one'. It's funny how it initially sounds like finding the perfect 'guy' if you don't read the title but regardless, finding the perfect bra is just as important if not more according to me. Being a 90's girl it used to be straightforward as the options were few and the choice was limited. But with the plethora of patterns, shapes and cup sizes available these days, it's literally like a maze. Having said that, it's down to a precise fit that's good looking and super comfortable due to these fleet of choices and honestly, I cannot complain!
I like the fact that besides incorporating 44 ladies from different parts of Europe in the video, Triumph have also collaborated with a couple of Lifestyle and Fashion bloggers in the campaign. I spotted London Liberty Girl in particular whose blog is a treat to read. We all know how a lot of women still wear the wrong bra size but does it push you to get measured? With Triumph's previous campaign, they managed to measure over 300,000 women and continue to do more.
The wrong bra size can trigger back pain, restrict your upper body flexibility, give you that hideous back fat and make your body shape appear unflattering and older than your age. So go get yourself measured and stop picking up those standard 36 C's because one size doesn't fit all, especially in this case. Once you've done that, it makes it ridiculously easy to shop for new designs, shapes and patterns - because alongside looking pretty and on-trend, it will provide you with the right support. As we all know, wearing a bra isn't the most comfortable feeling in the world but getting it right can make you want to take it off much later in the day.