I absolutely love this video by Schwarzkopf for Valentine's Day. There are so many brands out there creating promotional material but sometimes it gets a little too cheesy incorporating their products in the theme. It's brilliant how Schwarzkopf manages to make hair seem important without mentioning their products even once. The model is absolutely stunning and so is her hair. It makes me think how important a part hair plays in our everyday lives quiet unknowingly. The video isn't about celebrating this one day but more about the beauty of everything in our normal lives. It's quite apt how the video describes a couple and women in particular. I can so relate to irritating my other half with things he doesn't like or acting like I'm organised with my things but actually losing them half of the time. Also, with so many Valentine's Day stories cropping up the internet and YouTube in particular, I quite prefer the proposal shown in the video. How absolutely genuine and down to earth does it look, with so much patience and effort gone into it. Take hint guys, roses aren't just meant for bouquets, use them creatively!
On that note, don't forget to treat you hair tonight with some sort of a rich concoction containing coconut oil, avocado or something similar. If you're not really a DIY person, opt for a hair mask and keep it on overnight, wrapped up in cling film, shower cap or a plait for luscious locks next morning. To achieve glossy curls or even silky straight hair on Valentine's Day, you will need to treat and condition your hair before so get started.
*Sponsored post by Schwarzkopf