Levi's have decided that summer calls for festivals and holidays, which obviously call for denims and what denims call for is naturally some customisation. Hence introducing Levi's Tailor Shop for all those thigh fitting and bum lifting dilemmas solved. I'm not sure how guys like their denims but I'm going to talk for the ladies today.
Being a curvy girl myself, I've never been fully satisfied with jeans. I'm also guilty of never owning a pair of Levi's which I shall solve this Summer by indulging in one. But seriously, which curvy curl is ever completely thrilled with a ready made pair of jeans? Too long, too short, too tight, too snug and if none of those exists, boring and common are the words we use if our denims look just like everyone else's. Hence at Levi's Tailor Shop, customisation is key for all the denim queens out there.
Whether you want leg alterations done, get your vintage pair repaired, get them tapered or want to give them a personal touch with some monogramming or a few 90's inspired badges, your wish shall be their tailors command. With this seasons catwalk shows being high on bespoke, funky denims paired with something girly and dressy to create a sports chic look, there's never been a better time to convert to denims and pair them with metallic sandals and a birkin bag.
If you are a London dweller, you're lucky enough to tap into embroidery options at their Regent Street store. Graphic Artist Ferry Gouw will be on hand to present you with ten limited edition designs to have plastered on your pair of Levi's. I personally would opt for a carpenter style, boyfriend jeans from Levi's and get an American flag badge somewhere near the knee with faint ripped detailing or perhaps a monogram badge. Classic and comfortable.
Follow Levis on Twitter via @Levi's_UK and use the hashtag #levistailorshop if you indulge in one of their customised offerings.
*Sponsored by Levi's UK.