After the success of Benefit's They're Real Mascara, which by the way I tried and have LOVED, comes their latest addition to their ever increasing range, a sister product namely Push Up Liner. Promising to make drawing a cat eye appear like a piece of cake, it's lash hugging aspect has already made it a huge success amidst bloggers.
After scanning through a tonne of images of cat eyes created with this advanced lining product, I have to say it seems like the best invention I've come across after sliced bread. Yes I know, there's your slanted tips and pointed precision brushes when it comes to professional brushes for eye liner, but I personally have never been able to master the cat eye with these make-up artist tools.
Hence I like the idea of Benefit's Push Up Liner as it makes the entire process so much less daunting for the common customer who has five minutes to get the job done in the morning, between sipping some coffee and doing one's hair. Everything from the soft angled tip, the flat wide guard and the wide base works in sync to provide a stable application.
Lashes are pushed aside by the structure of the liner so a closer application to the lash line is achieved. Maximum control is also one of it's best points and something we all seem to struggle when it comes to sketching a feline flick. I love the promotional video Benefit have created for this product. Their innovation isn't news but their ability to think outside the box and play with bold themes has impressed me once again.
I adore the fact that they don't like playing safe when it comes to their videos and this one's no exception. The model choosing to touch up her liner whilst being taken to prison in a police car is so 'Orange is the new black' isn't it? Looking perfect for a mug shot - girls will be girls at the end of the day eh?
*Post sponsored by Benefit.