I love it when a brand comes up with a completely new product. I mean of course we have the usual under eye illuminators in the name of YSL Touche Eclat and the likes of it but a BB cream for eyes, now that's a unique one. Give it a few days and brands will be coming up with similar 'innovations' but I quite like that Superdrug has taken the lead this time.
This one's not illuminating but like a BB cream is rather camouflaging and concealing. It's like a lighter version of your regular concealer. It dries to a demi-matte finish, helps conceal shadows and hide hideous eye bags. I'm not really sure how many shades this comes in but I personally have the Medium one which is a lovely, warm, olive undertoned peachy yellow. How freaking fantastic is that? It's MAC's NC35 shade sheered out in a tube.
It's even darker than the skin on the back of my hand if you can see above. But a lovely one to counteract those bluish-purple under eye circles and pigmentation around the mouth area. No, this wouldn't be your concealer for hiding blemishes and scars unless this is your exact skin shade. It's more of a corrector for darker areas of the face in my opinion.
The finish of it is more matte and silky than dewy and radiant. It's not going to reflect light off areas of the face but rather help correct them so you can apply an illuminator on top if you'd like. If you are on the hunt for a light weight concealer that's moderately pigmented, creases less and is affordable, this one for £6.99 is a must-try.