7.1.14

Sharqi Luxury Fashion & Lifestyle

Sharqi a luxury fashion and lifestyle brand from the Middle East and specialises in contemporary style. They take inspiration from Islamic culture, a middle eastern backdrop and create a modern fusion between the two genres. I love how they flag up unique illustrations that help the youth channel their individuality.

They specialise in women's wear, accessories, stationary and gift wrapping cloths. I am particularly gob smacked by their uber chic gift wrapping cloths which can then be used as a scarf or simply accessorised or decorated however you want to. Of course the receiver can choose to recycle the gift wrapping cloth but by seeing how absolutely beautiful the prints and patterns are, I personally would keep them for myself!

I also find these gift wrapping cloths are much more greener and ethical alternative than gift wrapping paper. Witnessing how paper gift wrapping was immediately binned on opening presents, there was not only so much waste of paper but also a waste of money this festive season. 2014 should be a year where we cleverly recycle and multi use products and gift wrapping is a great way to start considering Easter and Valentine's Day will very soon greet us.



Sharqi is all about modern day chic and that is reflected in their quirky and edgy yet classy and feminine range of products. It's such a fashionable brand and I can definitely see a lot of beauty and fashion bloggers dig their products.

The second thing that I fell in love with immediately were their vogue crepe t-shirts. They have a mild retre-esque vibe going on, the prints are slightly comic inspired and the illustrations are simple, bold and chic. These must be sheer, light and breathable from the look of it and I can definitely see myself pairing these with skirts and trousers in the Summer.



Their square silk scarves are also quite interesting with their quirky chain and gemstone prints and borders. Now I personally find it difficult to sport silk scarves as the prints are usually a bit too traditional and grown up for me but these are just the right amount of quirky yet wearable. I can surely see myself throwing it on top of sheer white blouses and a little black dress.


If you like vibrant colours, calligraphy and kick of middle eastern glamour, check out Sharqi's online store for some fashion inspiration. I can promise you'll have a wish-list after! I do. I am all for promoting young talent and I believe Sharqi collaborates with lots of young designers and illustrators to keep the brand fresh and unique. They are slightly more high-end so if you're tired of sporting obvious monograms and overrated designer prints when it comes to t-shirts and scarves, this might be right up your street.

sharqi.ae
Find them on Instagram: @sharqiae
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