The Life Serum is from the Idealia range which I believe is all about nourishing and recovering the skin by extreme hydration. I immediately thought, aah another serum for 'mature' skin types eh. But surprisingly, Vichy are targeting this towards an audience with stressed, unbalanced, hectic lifestyle. Who like to work hard and party harder so this serum can do all the work for them. It's meant to conceal signs of fatigue, help skin recover quickly and provide an immediate veil of freshness and moisture. It's also supposed to tighten pores and even out skin tone which I am a little sceptical about. Will have to try it for longer to vouch for that. It retails for £30 I believe and you can already purchase it at certain retailers.
There were also some Vichy Dermablend products on display for us to play around with. I have been eyeing their stick concealers from so long and will definitely be giving them a go sometime soon. They are seriously high coverage and can even conceal tattoos and all that jazz. I have tried their foundation however but only used it as a liquid concealer and loved it. You have to give it a go. It's feels light but gives full coverage and dries matte. Perfect for acne prone skin or a heavy duty liquid concealer.