A beauty blog from the 2008 batch. Blogging before it was 'cool'.


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Vichy Idealia Life Serum Launch

A few days ago I hopped over to Central London at a lush location namely Paramount in Centre Point which had the most amazing view of London ever! It was regarding the launch of Vichy's latest product which I was quite excited to find out about actually. The girls at the event were a treat to talk to. I hardly come across amazing PR girls at launch parties so it's worth mentioning the team at L'oreal are amazing to talk to.

The Life Serum is from the Idealia range which I believe is all about nourishing and recovering the skin by extreme hydration. I immediately thought, aah another serum for 'mature' skin types eh. But surprisingly, Vichy are targeting this towards an audience with stressed, unbalanced, hectic lifestyle. Who like to work hard and party harder so this serum can do all the work for them. It's meant to conceal signs of fatigue, help skin recover quickly and provide an immediate veil of freshness and moisture. It's also supposed to tighten pores and even out skin tone which I am a little sceptical about. Will have to try it for longer to vouch for that. It retails for £30 I believe and you can already purchase it at certain retailers.

I also have in my possession a Thermal Water to try out from their range which I believe is a festival, holiday and an all round Summer essential. I am trying to save it for my holiday in August but everytime I cannot find cotton wool on my dresser, I sneakily spray this instead of a regular toner. Review on it coming soon.

There were also some Vichy Dermablend products on display for us to play around with. I have been eyeing their stick concealers from so long and will definitely be giving them a go sometime soon. They are seriously high coverage and can even conceal tattoos and all that jazz. I have tried their foundation however but only used it as a liquid concealer and loved it. You have to give it a go. It's feels light but gives full coverage and dries matte. Perfect for acne prone skin or a heavy duty liquid concealer.

Nothing beats the spectacular view of London from Paramount. Do visit it sometime!

Cynthia Z said...

Love the first pic Shifs! These look interesting, I might check out those Dermablend products.


Sheefa F said...

Definitely do Cynthia! They're pretty good :)




About me:

About me:
Sheefa. 29. London. Spamming the web with ramblings on hair, eye shadow, skincare & cosmetic hoarding in general since 2008. Grab a cuppa and kick back!
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