I have never actually looked into Illamasqua's brushes before purely because I already have a tonne of brushes and also because I do find them very slightly pricey. So I was thrilled to find this in my goody bag in their launch event considering I have only heard good things about them till date.
Now that the I'mperfection collection has launched on the Illamasqua website, I thought I shall do a little rave post about their new Blush-up Brush that aims to revolutionise the way women typically apply blushes i.e. in round, circular motions on the apples of their cheeks. Of course it might be flattering for those with longer, slimmer faces and help bring out the 'flesh' in the face and give a more wholesome look. However not so foolproof on ladies with a round, squarish face is it now?
I am guilty of applying blusher on the apples of the cheeks mostly because I feel it shows the colour more and I usually only associate sculpting or contouring with the bronzer technique and not so much with blusher.
So I gave it a try after being sceptical at first and was amazed to find how absolutely easy it is to apply blush on the cheekbones with this blush. It's stubby and dense for that sharp, high cheekbone effect yet soft at the same time to make blending a dream. The trick according to Illamasqua is to begin sculpting from under your cheekbones and drag it upwards hence the name 'Blush-up' brush creating an ombre, gradually fading effect. If you suck at contouring, this will be your easy way out to fake those high, runway cheekbones.
Will you be forking out £28.50 for this? I feel it's slightly overpriced but well worth it if you have a round, chubby or square face and non-existent cheekbones.