I love the fact that the bottle is 100% recyclable and the packaging is biodegradable as well. It reflects the spirit of the simple perfume effectively as an over the top bottle would have completely deviated from the point.
The fragrance is made up primarily of Verbena - a semi woody flowery plant, Turkish Rose Damascene and Vanilla. Albeit a foolproof combination, I haven't sniffed it before and neither do I own a similar one in my fragrance wardrobe. Compared to this, my other fragrances seem quite artificial smelling and overpowering. If you cringe at the thought of scents like 'Lady Million' and 'Black Orchid', this one will be right up your street.
Pure DKNY - A drop of rose smells soft and sweet, not sickly in any manner, just like a real rose. It still maintains its freshness that most sugary sweet scents do not. The Vanilla and Verbana tone down the sweetness by just a notch and add some warmth to it, balancing out the concoction to perfection.
If you're looking to revamp your fragrance wardrobe this new year and make it all set for spring, this clean, feminine, elegant and frills free scent is smelling fresh roses in a garden at its best.
Launching 3rd of February, a 100ml bottle retails for £69.