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Do Sales Assistants/MUA's at counters influence your purchase?


For me, they do till about a whopping 80%. There you go brands, an invaluable statistic from a person obsessed with cosmetics, to save you time consuming market research. When I step into a store to purchase an item, lets say a Foundation for instance that I just did today, I of course have done the given research about the product and have a strong idea in my mind as to what I want the leave the store with. However, that's not what seals the deal for me, it's the ladies at the make-up counters who can influence my decision and distract me to an extent by a few more products from the brand, without being obviously pushy.

I have in the past bought numerous products simply because I found the Sales Assistant at the counter really helpful, warm and friendly. I will never get talked into a product, don't get me wrong as that is not what I mean at all. I can very kindly and politely refuse a forced sale if I am not convinced with a product or the person's reasoning behind selling it to me. What I am trying to say is when I have, lets say three Foundations short listed in my mind that I would like to purchase one from, then the deal breaker (or maker) will be the Sales Assistant/MUA.

When it comes to Selfridges in London guys, I am not even looking for a warm and friendly person on the counter. It's more like choosing between who's less worse/cold than another. One counter than particularly springs into my mind when I think of Sales Assistants with cold vibes, robotic stares and an indifferent, constipated expression on the face that they somehow hold quite consistently over the years is Bobbi Brown.   I have a wish list of items to purchase from them but their unhelpfulness and treating the counter as a protected, closed sanctuary from the customers has let me down three times now. Another similar one is Chanel in Selfridges, London but I love the brand a bit too much to let their MUA's influence me one bit. I do end up purchasing from them, just not as much.


Coming to the rosier side things, the counters that I do like/love for their informative, helpful, chirpy and at least pretending-to-be-nice Sales Assistants/MUA's are Benefit, Lancome, NARS, Giorgio Armani, Clinique and Guerlian so kudos to them. All I can say to these moody Sales Advisors and to these brands is to hire people who actually LOVE make-up (note make-up NOT money) unconditionally be it 8am in the morning or 9pm at night. Oh and to Bobbi Brown, you're really not Chanel so buck up and teach those snobby bunch at Selfridges to smile a little :)

It's obviously clear that Sales Assistants/MUA's at counters affect our decision to purchase but to what extent?

louweevil said...

I was looking for a purple lip colour the other day and ended up at a YSL counter, the MUA was nice enough and showed me the purples they had in stock but looked like she was about to fall over when I asked her to recommend a shade to me. I seriously think no one had asked her that before, she looked so confused. I do wonder if some have become snobby because their used customers who avoid conversation so they don't get the pushy sell. I'd find it hard not to be a little annoyed at work with people looking at you praying you don't engage them incase they don't notice it turning into a pushy sales pitch.

Toobski said...

MUA's at Illamasqua are the best, they always help me with a smile and no pushing!

Get Gawjus! said...

@Toobski - I agree, peeps at the Illamasqua counter are always great! Not sure how I forget them in my list.

Get Gawjus! said...

@louweevil - Yup, asking for a recommendation nowadays is worse than asking for free samples at the counter lol. I am not even asking them to strike up a conversation with the customer but I swear smiling is taught at school.

Sophie said...

I always find MAC in Selfridges a little off, you have to queue to speak to someone about a lipstick or whatever and I've always found when that person comes to you they give you a look that says "um I was in the middle of a conversation!" x

Dollie Solanki said...

I had always read about snobbish rude sales people in London but thought that it was an exaggeration. I'm shocked! You should see how friendly and helpful the sales staff/ MUAs are in India. For they drugstore brands, they might not be the most knowledgeable, but they are really helpful.

Get Gawjus! said...

@Dollie - I agree! I have shopped for make-up in Mumbai and usually have had the entire contents of the shop laid out on the counter for me to choose from :)

p.s. MAC's still the same in Mumbai I found. Stuck up MUA's!

Get Gawjus! said...

@Sophie - Oh yes that face, how can any one forget it. It's like MAC MUA's trademark expression. I bet they must all be BFF's behind the counter :)

I somehow don't expect any kind of service from them besides paying at the till. I see MAC like a make-up factory where one selects a product based on it's prettiness or already know in advance what to get.

Dollie Solanki said...

Surprised to hear that! Which MAC did u go to? I usually go to the Altamount Road and the Phoenix ones and they're all so sweet...always cheerful, smiling n helpful.

Get Gawjus! said...

@Dollie - Eeek I am really bad with the roads and mall names in Mumbai but I do remember it was in a mall and not a store on its own.

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Sheefa. 29. London. Spamming the web with ramblings on hair, eye shadow, skincare & cosmetic hoarding in general since 2008. Grab a cuppa and kick back!
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