This is an excited, impulse review based on my first thoughts hence I’ll mainly comment on the texture, consistency, finish and all that jazz and let you guys be the judge of its longevity etc.
First thought on squeezing out the product from the tube is that it is pretty much in line with Laura Mercier’s Tinted Moisturiser. Yes, the thick cream does mimic the original eastern BB creams but the coverage is much fuller than that believe it or not. I shall let the photos do the talking.
The shade 'Light' resembles MAC NC25 with mostly neutral and slightly yellow undertones in my opinion and 'Medium' is more in the line of NC/NW 45 with strong reddish undertones to it.
I can see people complaining about the lack of shades. Something in between 'light' and 'medium' would be great to see further down the line.
I applied it with a flat top Kabuki brush and saw it immediately covering my slightly uneven skin tone, redness and faded blemish marks. Impressive. I can actually walk out of the house wearing this and not feel ‘naked’.
Being the foundation geek I am, I piled on two layers to see how it works and it is considerably buildable increasing the coverage as you slap on more. The finish of this is fairly moisturising so I can see it being a big hit amongst you lot with dry skin types. I personally have combination skin and it did need blotting mid day, especially in the t-zone as it is a dewy finish.
I am wearing just the BB cream in the pictures below. The variations in my skin tone is due to Britain's stupid day light, not photoshop.
I also noticed how it very slightly oxidised during the day hence I’d suggest opting for a shade lighter than you would think you are to be on the safe side. Now I would think I am a ‘Medium’ but in fact ‘Light’ is more suitable for me as even if it oxidises, it turns to a NC35 maximum which I don’t mind.
As you can probably tell, I am going to enjoy using this baby for now without getting into the hoopla about the 'authentic-BB-cream-or-not' as for me, it functions as a good moisturising, dewy finish, medium coverage, balm-like foundation and that's what matters.
How it turns out in the long run is something I shall make sure to update here before it launches in Superdrug on 29th August.